East Coast Radio – 2EC & Power FM

East Coast Radio

2EC FM – “The South Coasts Widest Variety of Music”

  • Brand values: Trusted and reliable, consistent, credible, familiar, family, localism, community, sports, politics.
  • Brand personality: Bright and mature, no-nonsense, bold, relatable, friendly and authoritative.
  • Brand positioning: Refined, simplified, less is more. Re-assuring, readily accessible trusted source of all information.
    “Listen to 2EC for reliable and credible news, information and music that you love.”

 



HISTORY 

2EC was initially known as Radio 2BE, and began broadcasting in the Bega Valley on the AM band on the 30th of September 1937. As of the 1st of October 1987, after 50 years as 2BE, the new call sign 2EC was adopted to accurately reflect the stations total coverage area. A 400 kilometre stretch from Ulladulla to the Victorian border and a population of 80,000 combining the Bega and Eurobodalla shires.

AUDIENCE

Nearly one third of the population are 40 – 55 years old with over 59% 40 to 55+ years The overall population more than doubles during school and public holidays especially over Christmas-Summer and Easter holiday period

COMMUNITY INVOLVEMENT

2EC’s involvement with the South Coast community is vast, hosting many community events such as Footy Boot Camps hosted by NRL stars for our young sporting kids. 2EC have annually presented a massive all family NYE concert and fireworks spectacular on the Merimbula foreshore In partnership with local businesses along the Far South Coast, we have raised thousands of dollars annually for the Snowy Hydro Rescue Chopper service via a Radiothon, which has become an award winning fundraiser. 2EC provides listeners with everything they need to know about the Far South Coast with local content and involvement.

FULL PROFILE: 2EC Station Profile


Power FM “The South Coasts Hit Music Station”

  • Brand values: Trusted and reliable, familiar, easily accessible, local, pop culture, music, community, sports.
  • Brand personality: Always bright and upbeat, bold and innovative, uniquely relatable, friendly, casual, non-abrasive, warm.
  • Brand positioning: Simplified, less is more. Re-assuring, a trusted source of news, information and music.
    “Listen to PowerFM for reliable pop culture news, local news information and the latest new music.”
  • Brand Essence: Cool, likeable, unique
HISTORY 

Power FM was launched September 24 1997 and is the South Coast’s only hit music station. PowerFM BegaBay is lifestyle driven to the under 40 demographic with high music and personality appeal.

PERSONA

The station has a fun persona powered by the KIMBO and BRAD brekky show starting the day, followed by Pommy Cei, Fitzy & Wippa with Kate Tim and Marty getting you home in the afternoon. If it’s relevant to the under 40 year old demographic, Power FM has it covered, from all the latest hit music, artist information onair and on-line, plus local music events and festivals

COMMUNITY INVOLVEMENT

Power FM’s involvement with the South Coast community is vast, hosting many community events such as the Footy Boot Camps, hosted by NRL stars for our young sporting kids. PowerFM have annually presented a massive all family NYE concert and fireworks spectacular on the Merimbula foreshore. In partnership with local businesses along the Far South Coast we have raised thousands of dollars annually for the Snowy Hydro Rescue Chopper service and the Tathra Bushfire Relief fund via a Radiothon, which has become an award winning fundraiser. Power FM provides listeners with everything they need to know about the Far South Coast with local content and involvement.

FULL PROFILE: Power FM Station Profile


119 Gipps Street
Bega, New South Wales
Call: 1300 925 800